CORPORATE MANAGEMENT TEAM
AC LOCKYER
CVO &
Director of National Account Sales
Our founder, AC Lockyer, serves as Director of National Account Sales, overseeing drone cleaning partnerships with AREO VELOCITY and leading our nationwide commercial sales team to generate new business for our franchisees and licensed affiliates.
RENEE TOWNE
Corporate Controller
KAREN LOCKYER
CFO
DANIEL HOLLAND
CEO &
Director of Franchise Sales
Dan, CEO of Droplet International, AC Lockyer’s holding company, will serve as Interim Director of Franchise Sales, leading the recruitment and onboarding of new SoftWash Systems franchisees across North America.
SOFTWASH SYSTEMS DIRECTORS
CHUCK BYTHEWAY
Director of Service Operations
Chuck brings over 20 years of experience in the sanitation services industry. He oversees the management and growth of SoftWash Systems company-owned franchise locations across Central and Northeast Florida.
MAND SULLIVAN
Director of Franchise Services
Mand brings over 20 years of leadership in national home improvement organizations. He oversees the services that support our licensed affiliates and franchisees, including our North American call center, supply warehouse, sales team, education department, contractor network, and more.
SOFTWASH SYSTEMS TEAM
JOHN MONTGOMERY
Technology Manager
After nearly five years with SoftWash Systems, John will lead technology management and franchisee technology onboarding, working closely with founder AC Lockyer to implement and manage the software and digital tools available to our licensed affiliates and franchisees.
MADELEINE ALICEA
Creative Manager
STARLA KELLY
Shield Support CSR
Starla has joined SoftWash Systems as one of our Shield Support CSRs in our national call center. Starla serves as a co-op admin and support coach for our many franchisees throughout North America.
SCOTT ANDERSON
Production Manager