JOIN THE 400 BILLION DOLLAR
CLEANING INDUSTRY
The exterior cleaning industry is a significant part of the larger cleaning services market, with a valuation of around $12.5 billion in 2025. This includes various services like exterior window cleaning, pressure washing, soft washing and building facade cleaning. The global cleaning services market is estimated to be even larger, reaching $451.63 billion in 2025.
During the COVID-19 Pandemic 2020-2021 home services business boomed, especially if you were deemed to be an ESSENTIAL BUSINESS. After the initial fear and reaction to the pandemic that lasted about eight weeks, our companies that were soft washing became very busy cleaning and sanitizing people’s homes and businesses. Many of our licensed affiliates had their best revenue years ever in 2020, 2021, and 2022.
Today, you can start your own ESSENTIAL BUSINESS with a bolt-on business model that has all the systems, marketing, training, coaching, and brand power as the most well-known franchises.
WE PUT THE SYSTEMS IN THE SOFT WASH BUSINESS
JOIN THE 400 BILLION DOLLAR
CLEANING INDUSTRY
The exterior cleaning industry is a significant part of the larger cleaning services market, with a valuation of around $12.5 billion in 2025. This includes various services like exterior window cleaning, pressure washing, soft washing and building facade cleaning. The global cleaning services market is estimated to be even larger, reaching $451.63 billion in 2025.
During the COVID-19 Pandemic 2020-2021 home services business boomed, especially if you were deemed to be an ESSENTIAL BUSINESS. After the initial fear and reaction to the pandemic that lasted about eight weeks, our companies that were soft washing became very busy cleaning and sanitizing people’s homes and businesses. Many of our licensed affiliates had their best revenue years ever in 2020, 2021, and 2022.
Today, you can start your own ESSENTIAL BUSINESS with a bolt-on business model that has all the systems, marketing, training, coaching, and brand power as the most well-known franchises.
WE PUT THE SYSTEMS IN THE SOFT WASH BUSINESS
WITH OUR
UN-FRANCHISE
MODEL
SoftWash Systems, based out of Sanford, Florida, helps entreprenuers establish soft washing businesses with our un-franchise model. Instead of outright franchising where a significant percentage of your revenues are paid out in franchise fees, SoftWash Systems charges a one-time, yearly membership fee. This fee covers your membership into SoftWash Systems.
Once you are a member, you can draw on other products and services to help your company grow in an ‘a la carte’ menu. You opt-in to the products and services you need at varying levels to get help where your business needs us. No franchise fee. No royalty. No long-term commitment.
WITH OUR
UN-FRANCHISE MODEL
SoftWash Systems, based out of Sanford, Florida, helps entreprenuers establish soft washing businesses with our un-franchise model. Instead of outright franchising where a significant percentage of your revenues are paid out in franchise fees, SoftWash Systems charges a one-time, yearly membership fee. This fee covers your membership into SoftWash Systems.
Once you are a member, you can draw on other products and services to help your company grow in an ‘a la carte’ menu. You opt-in to the products and services you need at varying levels to get help where your business needs us. No franchise fee. No royalty. No long-term commitment.
AS A LICENSED AFFILIATE
SoftWash Systems members are LICENSED AFFILIATES. Through a licensing agreement, we allow you to use our name and marks, logos, business systems, marketing systems, academy online, coaching programs, and more. The membership fee is size-based and structured so that small companies pay smaller membership fees and larger companies pay fees commensurate with their company size. It is an equitable arrangement that helps you put valuable cash resources back into the growth of your company.
Want to know if you fit the model of an ideal entrepreneur for our licensed affiliate program? Take this DISC assessment test so we can see how we might serve you best in starting a SoftWash business.
AS A LICENSED AFFILIATE
SoftWash Systems members are LICENSED AFFILIATES. Through a licensing agreement, we allow you to use our name and marks, logos, business systems, marketing systems, academy online, coaching programs, and more. The membership fee is size-based and structured so that small companies pay smaller membership fees and larger companies pay fees commensurate with their company size. It is an equitable arrangement that helps you put valuable cash resources back into the growth of your company.
Want to know if you fit the model of an ideal entrepreneur for our licensed affiliate program? Take this DISC assessment test so we can see how we might serve you best in starting a SoftWash business.
HOME BASE OR
MULTI-LOCATION
SoftWash Systems business model supports you no matter how big your dream is. From a single-truck home-based business to a multiple-truck commercial location and even a multi-branch regional company, we have been there and know the path.
We here at SoftWash Systems have personally owned soft washing businesses in each category. In 1991 AC Lockyer, our founder, started his single-truck soft washing business in Seminole County, Florida. By 1997, he had grown that business to six service trucks and six sales vehicles. By 1999, he had ten service trucks and ten sales vehicles. And by the year 2000, he had three branches in Florida with a total of eighteen service trucks and eighteen sales vehicles.
SoftWash Systems knows the path to scale your business as large as you need it as demonstrated by the many successful companies we have helped launch to this date.
HOME BASE OR
MULTI-LOCATION
SoftWash Systems business model supports you no matter how big your dream is. From a single-truck home-based business to a multiple-truck commercial location and even a multi-branch regional company, we have been there and know the path.
We here at SoftWash Systems have personally owned soft washing businesses in each category. In 1991 AC Lockyer, our founder, started his single-truck soft washing business in Seminole County, Florida. By 1997, he had grown that business to six service trucks and six sales vehicles. By 1999, he had ten service trucks and ten sales vehicles. And by the year 2000, he had three branches in Florida with a total of eighteen service trucks and eighteen sales vehicles.
SoftWash Systems knows the path to scale your business as large as you need it as demonstrated by the many successful companies we have helped launch to this date.
WE PUT
THE SYSTEMS IN THE
SOFTWASH BUSINESS
It is all about systems. Marketing systems. Sales systems. HR systems. Business systems. Our founder AC Lockyer is a third-generation service business entrepreneur. His father was a service business entrepreneur. His grandfather was a service business entrepreneur. A Lockyer has not worked for another person or company in over 100 years.
This unique perspective has helped us develop our systems that you can bolt right onto your soft washing business and run it with confidence. You can book a tour of our facility and take some initial classes to see what we have to offer.
WE PUT THE SYSTEMS
IN THE SOFTWASH BUSINESS
It is all about systems. Marketing systems. Sales systems. HR systems. Business systems. Our founder AC Lockyer is a third-generation service business entrepreneur. His father was a service business entrepreneur. His grandfather was a service business entrepreneur. A Lockyer has not worked for another person or company in over 100 years.
This unique perspective has helped us develop our systems that you can bolt right onto your soft washing business and run it with confidence. You can book a tour of our facility and take some initial classes to see what we have to offer.
INDUSTRY DISRUPTING
EQUIPMENT
Ask Siri or your Google ap who invented soft washing. Any guesses? Yes, our founder AC Lockyer. Though he has never claimed to have invented soft washing and actually tries to brush it off, AI and other internet sources have established AC as the inventor of soft washing.
In fact, AC also pioneered the truck-mount exterior cleaning skid, modeling it after pest control equipment he saw in the home services industry. As early as 1992, you could see AC’s trucks all had truck-mounted skids in the back. When AC started SoftWash Systems in 2010, he knew he wanted to improve on that design and begin offering the skid mount soft washing systems to the public. The first SoftWash Systems Cradle Skid rolled off the production floor in November of 2010. To date, we have built and shipped over one thousand skids world-wide.
In 2017, AC launched Disruptor Manufacturing as a separate manufacturing company for building truck-mounted spraying equipment. To this date, every single SoftWash Systems Truck-Mount Exterior Cleaning Skid is made from raw materials in our own factory in Sanford, Florida.
INDUSTRY DISRUPTING EQUIPMENT
Ask Siri or your Google ap who invented soft washing. Any guesses? Yes, our founder AC Lockyer. Though he has never claimed to have invented soft washing and actually tries to brush it off, AI and other internet sources have established AC as the inventor of soft washing.
In fact, AC also pioneered the truck-mount exterior cleaning skid, modeling it after pest control equipment he saw in the home services industry. As early as 1992, you could see AC’s trucks all had truck-mounted skids in the back.
When AC started SoftWash Systems in 2010, he knew he wanted to improve on that design and begin offering the skid mount soft washing systems to the public. The first SoftWash Systems Cradle Skid rolled off the production floor in November of 2010. To date, we have built and shipped over one thousand skids world-wide.
In 2017, AC launched Disruptor Manufacturing as a separate manufacturing company for building truck-mounted spraying equipment. To this date, every single SoftWash Systems Truck-Mount Exterior Cleaning Skid is made from raw materials in our own factory in Sanford, Florida.
THIRD-PARTY TESTED CHEMICALS
For over thirty years now, AC and his companies have used proprietary soaps and additives to enhance the cleaning effects of soft washing. In 1992, our first chemical, the Mallard Systems Secret Duck Sauce, was born and later became our GREEN WASH. We then added FINAL WASH, TERRA WASH, RAIN FRESH, OXI WASH and RESTORE.
In 2021, we had all our soaps, conditioners, and additives of third-party tested in a lab to affirm our claims. Special building material testing was completed to make sure that our products did not harm the various building substrates. We also validated that our soaps and additives were water based, biodegradable, non-hazardous, and low VOC.
In 2022, we had our Sodium Hypochlorite registered with the EPA under the brand name of TONER 12. This was the industry’s first registration of sodium hypochlorite bleach for the expressed use of the cleaning and sanitation of exterior building surfaces. This was an important step for adhering to the ever-changing landscape of federal regulation with OSHA product use.
Come to Sanford, Florida and see what our chemicals can do in person.
THIRD-PARTY TESTED CHEMICALS
For over thirty years now, AC and his companies have used proprietary soaps and additives to enhance the cleaning effects of soft washing. In 1992, our first chemical, the Mallard Systems Secret Duck Sauce, was born and later became our GREEN WASH. We then added FINAL WASH, TERRA WASH, RAIN FRESH, OXI WASH and RESTORE.
In 2021, we had all our soaps, conditioners, and additives of third-party tested in a lab to affirm our claims. Special building material testing was completed to make sure that our products did not harm the various building substrates. We also validated that our soaps and additives were water based, biodegradable, non-hazardous, and low VOC.
In 2022, we had our Sodium Hypochlorite registered with the EPA under the brand name of TONER 12. This was the industry’s first registration of sodium hypochlorite bleach for the expressed use of the cleaning and sanitation of exterior building surfaces. This was an important step for adhering to the ever-changing landscape of federal regulation with OSHA product use.
Come to Sanford, Florida and see what our chemicals can do in person.
UNPARALLELED EDUCATION
Training is the key to scaling. To build all your training systems, create aids, record the classes, and post them to a learning management system with tests and certifications would take you at least five years. How do we know? We did it. In fact, we did it 270 times.
It is called the SoftWash Academy Online. This web-based learning management system is college level software we maintain just for LICENSED AFFILIATES. We have a full-time Academy Manager that helps your managers book the classes and certify your staff.
There are three major learning paths, CERTIFIED APPLICATOR, AUTHORIZED PROFESSIONAL, and FIVE STAR COMPANY to help you grow your business. Along with those paths, we offer classes on sales, marketing, business systems, human resources, finances, and much, much more.
Additionally, we have two major leadership events each year: THE WAYPOINT CONFERENCE and THE SUMMER RETREAT. Add to that our REPAIR & MAINTENANCE CAMP and our SALES BOOTCAMP, and we have a live event virtually every month of the year that our LICENSED AFFILIATES can attend.
UNPARALLELED EDUCATION
Training is the key to scaling. To build all your training systems, create aids, record the classes, and post them to a learning management system with tests and certifications would take you at least five years. How do we know? We did it. In fact, we did it 270 times.
It is called the SoftWash Academy Online. This web-based learning management system is college level software we maintain just for LICENSED AFFILIATES. We have a full-time Academy Manager that helps your managers book the classes and certify your staff.
There are three major learning paths, CERTIFIED APPLICATOR, AUTHORIZED PROFESSIONAL, and FIVE STAR COMPANY to help you grow your business. Along with those paths, we offer classes on sales, marketing, business systems, human resources, finances, and much, much more.
Additionally, we have two major leadership events each year: THE WAYPOINT CONFERENCE and THE SUMMER RETREAT. Add to that our REPAIR & MAINTENANCE CAMP and our SALES BOOTCAMP, and we have a live event virtually every month of the year that our LICENSED AFFILIATES can attend.
INDUSTRY LEADING
SUPPORT
Each LICENSED AFFILIATE is assigned a SHIELD SUPPORT AGENT to guide them along their soft wash business journey. These agents help you navigate the numerous resources we have in our resource library at the SoftWash Academy Online. They will coach you through initial obstacles, help you order supplies, and even price projects along the way.
Our technical support department is like no other providing 24/7/365 support by phone, email, text, PM, video chat and our private Facebook Group for LICENSED AFFILIATES. We have even heard that AC himself often helps handle the after-hour support lines from time to time.
Baked right in is our primary level coaching program. Your Shield Support Agents are equipped to guide and encourage you along with most basic questions you may have. Weekly, our founder, AC Lockyer, dedicates two hours of his time on Thursdays for our SoftWash Systems Tribe Time. AC makes himself available to dig in deep with topics and the needs of individual companies in a small group setting on ZOOM.
INDUSTRY LEADING SUPPORT
Each LICENSED AFFILIATE is assigned a SHIELD SUPPORT AGENT to guide them along their soft wash business journey. These agents help you navigate the numerous resources we have in our resource library at the SoftWash Academy Online. They will coach you through initial obstacles, help you order supplies, and even price projects along the way.
Our technical support department is like no other providing 24/7/365 support by phone, email, text, PM, video chat and our private Facebook Group for LICENSED AFFILIATES. We have even heard that AC himself often helps handle the after-hour support lines from time to time.
Baked right in is our primary level coaching program. Your Shield Support Agents are equipped to guide and encourage you along with most basic questions you may have. Weekly, our founder, AC Lockyer, dedicates two hours of his time on Thursdays for our SoftWash Systems Tribe Time. AC makes himself available to dig in deep with topics and the needs of individual companies in a small group setting on ZOOM.
WHAT I SHOULD KNOW
Starting any business is not inexpensive and individuals should make certain they are prepared to do it right. Even as a home-based business, you will need start-up revenue to execute the SoftWash Systems business model fully and time to gain momentum. Here are some of the monetary requirements you should consider.
A financial liquidity of at least $150,000.00 should be arranged. This should cover most of your start-up expenses listed below but not limited to. In addition to your LICENSING FEE, you will need:
- Long-Bed Three-Quarter Ton Truck
- Your SoftWash Systems Cleaning Skid
- Liability & Vehicle Insurance
- Initial Tools & Supplies
- SoftWash Systems Chemicals
- Uniforms, Collateral Materials, etc.
All of this information can be found by attending a DISCOVER SOFTWASH camp here in Sanford, Florida.
WHAT I SHOULD KNOW
Starting any business is not inexpensive and individuals should make certain they are prepared to do it right. Even as a home-based business, you will need start-up revenue to execute the SoftWash Systems business model fully and time to gain momentum. Here are some of the monetary requirements you should consider.
A financial liquidity of at least $150,000.00 should be arranged. This should cover most of your start-up expenses listed below but not limited to. In addition to your LICENSING FEE, you will need:
• Long-Bed Three-Quarter Ton Truck
• Your SoftWash Systems Cleaning Skid
• Liability & Vehicle Insurance
• Initial Tools & Supplies
• SoftWash Systems Chemicals
• Uniforms, Collateral Materials, etc.
All of this information can be found by attending a DISCOVER SOFTWASH camp here in Sanford, Florida.
BOOK YOUR FLIGHT AND HOTEL
AIRPORTS
ORLANDO INTERNATIONAL AIRPORT
Orlando International Airport is the primary international airport located 6 miles southeast of downtown Orlando, Florida. In 2024, it had 57, 211,628 passengers, making it the busiest airport in the state and ninth busiest airport in the United States.
ORLANDO-SANFORD INTERNATIONAL AIRPORT
Orlando Sanford International Airport is a commercial, public use airport in Sanford, Florida, United States, near Orlando. It was built as Naval Air Station Sanford, a Master Jet Base for carrier-based attack and reconnaissance aircraft, and was used by the U.S. Navy until 1969.
BOOK YOUR FLIGHT
AND HOTEL
AIRPORTS
ORLANDO INTERNATIONAL AIRPORT
Orlando International Airport is the primary international airport located 6 miles southeast of downtown Orlando, Florida. In 2024, it had 57, 211,628 passengers, making it the busiest airport in the state and ninth busiest airport in the United States.
ORLANDO – SANFORD INTERNATIONAL AIRPORT
Orlando Sanford International Airport is a commercial, public use airport in Sanford, Florida, United States, near Orlando. It was built as Naval Air Station Sanford, a Master Jet Base for carrier-based attack and reconnaissance aircraft, and was used by the U.S. Navy until 1969.
BOOK YOUR HOTEL
HAMPTON INN & SUITES LAKE MARY AT
COLONIAL TOWNPARK
850 Village Oak Lane
Lake Mary, FL, 32746, US
TEL: 407-995-9000 (ask for SoftWash Systems rates.)
Complimentary:
• High Speed Wireless Internet Access
• Self Parking
• Breakfast
• Transportation Within 5 Miles
• 24/hr Fitness Center and Business Center
BOOK YOUR HOTEL
HAMPTON INN & SUITES
LAKE MARY AT
COLONIAL TOWNPARK
850 Village Oak Lane
Lake Mary, FL, 32746, US
TEL: 407-995-9000 (ask for SoftWash Systems rates.)
Complimentary:
• High Speed Wireless Internet Access
• Self Parking
• Breakfast
• Transportation Within 5 Miles
• 24/hr Fitness Center and Business Center