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SoftWash Systems > Academy > Marketing Camp
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Initially integrated into the Sales Boot Camp, SoftWash Systems has designed an entire course for In-Network Companies designed to focus solely on enhancing and tweaking your marketing and branding strategies. A three-day course, our Marketing Camp will not only deliver classes on what type of marketing is most efficient, but also give you the tools to turn a 6 month soft washing season into a 12 month season! Join your fellow In-Network Companies to go over your existing marketing, get real-time feedback, and work to create the best possible marketing strategies in order for you to stand out and start succeeding!

Don’t miss out on this exciting new boot camp designed to help you and your company – no matter what stage – land jobs! Sign up today and start putting your best foot forward!

EXCLUSIVE FOR SOFTWASH SYSTEMS IN-NETWORK COMPANIES

3-DAY CAMP

08:30AM 09:00AM 10:00AM 11:00AM 12:00PM 1:00PM – 5:00PM

TUESDAY

MEET & GREET Pro Forma Marketing Marketing Pioneers The Two Sides of the Phone LUNCH LABS: Group Critique – Website

WEDNESDAY

MEET & GREET Positional Marketing Simple Market Research The 12 Month Season LUNCH LABS: Group Critique – Popcorn Marketing Package

THURSDAY

MEET & GREET Referral Marketing Social Media Marketing Popcorn Marketing LUNCH LABS: Group Critique – Commercial Package

GETTING CONTROL OF YOUR MARKETING

DAY 1

PRO FORMA MARKETING

How to stay on budget with your sales and marketing spends.

Knowing how to budget in your company is as easy as following the SoftWash Systems Pro Forma. Using that Pro Forma to guide your advertising / marketing decisions takes some discipline. This class will help you develop that discipline while introducing you to terms like Cost of Acquisition, Lifetime Value of a Customer, Customer Lifecycle and more.

MARKETING PIONEERS

How to Pick & Rate Your Advertising For Best Results

Tracking and measuring your advertising is an important step towards getting in control of your spending and numbers. Honestly, some advertising is just a turkey. Knowing how to grade and prune your advertising quickly will save you money but also put you on the path to higher and more profitable sales.

THE TWO SIDES OF THE PHONE

How to make your phone ring and how to deal with the aftermath.

Typical marketing focuses on how to make the phone ring and then make a sale. We are not a typical organization. We focus on ways to do things in an excellent more focused approach. Seeing that there are two sides to a phone and six degrees of customer acquisition and marketing will help you magnify your marketing efforts without simply burning through more money.

DEVELOPING
YOUR MARKET

DAY 2

POSITIONAL MARKETING

How to make your company incomPEARable in today’s marketplace.

The repositioning of a company and/or product, in the eyes of its customer base, as to separate that company and/or product from its competitors. Positions of pricing, quality, and preference are purposely misaligned so that the company and/or product cannot be compared, and therefore viewed as the top-shelf or premier product in the space / market.

SIMPLE MARKET RESEARCH

How To Find & Target High End Residential Clients

Market research and demographics are very important when selecting and developing sales territories. Knowing who your customer is and where they live is paramount. This sales and marketing class will dive into a simple process for creating lists of target residential customers and how to market to them.

THE TWELVE-MONTH SOFT WASH SEASON

Why you don’t have to settle with the traditional cleaning business season.

The typical cleaning season is around nine months. Maybe longer in warmer regions. Keeping staff engaged and employed during the off-season can be difficult. Keeping cash-flow coming in even harder. This class will help you envision what a twelve-month cleaning season might look like and how you can build it in your area.

MARKETING
THAT WORKS

DAY 3

SOCIAL MEDIA MARKETING

Top Things You Need to Know to WIN The Social Media Marketing Game!

Where do you start when it comes to digital marketing? Websites, social media, pay-per-click, and e-mail blasts all seem very intricate. If you boil your game down to five plays, you can win when it comes to advertising in this new digital age. This class can tell you how.

SIMPLE MARKET RESEARCH

How To Find & Target High End Residential Clients

Market research and demographics are very important when selecting and developing sales territories. Knowing who your customer is and where they live is paramount. This sales and marketing class will dive into a simple process for creating lists of target residential customers and how to market to them.

POPCORN MARKETING

The steps and procedures to implementing AC Lockyer’s marketing program.

Do you need a simple, low cost, and easy to implement marketing plan for your service business? Well AC Lockyer’s Popcorn Marketing can be that for you. This is a quick implementation, highly systemized, and replicable marketing plan for your business that utilizes the time and presence you already have in small marketing bursts we call pops of the corn.

SoftWash Systems
SoftWash Systems
341 Specialty Point
Sanford, FL 32771
Telephone: (855) 763-8669

HAMPTON INN & SUITES LAKE MARY AT COLONIAL TOWNPARK

850 Village Oak Lane
Lake Mary, FL, 32746, US

TEL: 407-995-9000 (ask for SoftWash Systems rates.)

Complimentary:
• High Speed Wireless Internet Access
• Self Parking
• Breakfast
• Transportation Within 5 Miles
• 24/hr Fitness Center and Business Center

WANT MORE EDUCATION?

VISIT OUR ONLINE ACADEMY TO SEE OUR CATALOG OF SOFTWASH SYSTEMS TRAINING, CAMPS, AND MORE!

SoftWash Systems (SWS) reserves the right to use any photograph/video taken at any event sponsored by SWS, without the expressed written permission of those included within the photograph/video. SWS may use the photograph/video in publications or other media material produced, used or contracted by SWS including but not limited to: brochures, invitations, books, newspapers, magazines, truck wraps, websites, etc.

A person attending a SWS event who does not wish to have their image recorded for distribution should make their wishes known to SWS at 341 Specialty Pt. Sanford, FL 32771, in writing of his/her intentions and include a photograph at least 7 business days before the event. SWS will use the photo for identification purposes and will hold it in confidence.

By participating in a SWS event, you are agreeing to release, defend, hold harmless and indemnify SWS from any and all claims involving the use of your picture or likeness.

Any person or organization not affiliated with SWS may not use, copy, alter or modify SWS photographs, graphics, videography or other, similar reproductions or recordings without the advance written permission of an authorized designee from SWS.

Thank you for your understanding and cooperation!

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